Have you got the MiH jean gene?

Question: What do a French town, Indian sailors and a potato farmer from South Carolina have in common?

Answer: Jean genius.

Yes, decades before Coco or Chloé had picked up a pencil, the forever-fashion-forward French were fabricating a new material which would go on to become a staple for wardrobes worldwide. Named for its home town (de Nîmes = from Nîmes), denim quickly became the material people lived and died in; from the sailors of Dhunga (hence dungarees) to the Deep South farmers, ‘le jean’ was the flash-in-the-pan seasonal trend that just...never went away.

But while we admittedly owe those original overall origins, we here at Jane Davidson are of the opinion that there are jeans...and then there are MiH jeans. Denim of deities, MiH jeans are the most versatile thing you will buy this Summer, and if you saw this week’s ‘Femail’ feature in the Daily Mail we’re sure you’ll agree.

Team a clean and classy MiH Paris cropped jean in ‘raw’ with a trench and a stripy sailor tee for the ultimate in French elegance. As Yves Saint Laurent himself described jeans, “they have expression, modesty, sex appeal, simplicity...” We say, a girl could do worse. Or if channeling Chanel is more your cup of cocoa, why not go for the classic collar-less jacket and court shoes with your crops? It won’t just be Paris sizzling this Summer! But if fresh and funky is more your style, be bold and jazz-up your jeans with a bright tunic and think big on accessories. A clutch, a collar and crops make for a celestial combination this season.

So, with MiH's help, you don’t have to die to go to heaven; just get the jeans!

Love,

The Girls x